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May 18, 2016

President elect Rodrigo Duterte’s communication style

After nine days we now have a new president in waiting in the name of Mr. Rodrigo Duterte. Why was he very successful in communicating his message of change, discipline and honest governance to the Filipino electorate?

Duterte employed simple and ordinary language, language which can easily be understood by the ordinary folks as well as the educated. He communicated himself with authority and conviction and as someone who understands the plight of everyone.

 He also presented himself as himself, in other words what you see is what you get. He presented himself as an iron fisted candidate who will not hesitate to combat, criminality and the menace of illegal drugs. This has been the identity of president elect Duterte even when he was still a mayor for many years in the city of Davao.

By presenting himself as a simple man, by using simple language, by not hiding beneath an identity that was not himself and by presenting himself as a strong leader. He connected with the Filipino people and he effortlessly communicated his message of change and discipline. Thus, Duterte was elected as the next president.    

What can leaders and managers learn from president elect Rodrigo Duterte’s communication style?

1   1.  Use simple language when communicating with your subordinates.
2      2. Be yourself and be sincere don’t pretend whom you’re not.
3    3.  Be simple in your appearance so that your subordinates can identify themselves with you.
 4. Communicate with authority and conviction. – Marino J. Dasmarinas 

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