Sunday, August 12, 2018

The importance of giving immediate feedback


Janet is a manager in a marketing company with ten workers under her care and supervision. Every manager in their organization looks up to her because she is always able to surpass her sales target.

She was asked by her CEO this question during a testimonial given to her and her subordinates:  “How come you are always able to surpass your sales target/s?” Her immediate reply was this: “I immediately give my subordinates’ feedback about their sales performance be it positive or negative feedback.”

Giving immediate feedback to your subordinates is a very important tool for them to achieve, even exceed their targets. For example, if a worker exceeds her/his target or performing exceptionally well in her/his assigned task. An immediate feedback should immediately be given to them.

This could be in a form of praise or any form of recognition to highlight the exceptional performance. Why give an immediate feedback? This is to reinforce the positive work behavior so that could be sustained. 

The same should apply when giving feedback to the laggards, their attention should immediately be called as well. So that they are made aware that they need to immediately do something to improve their work performance.  Otherwise, sanctions allowed under the rules of the organization would be forthcoming to them.

While positive feedback should be given in full view to further inspire and motivate. Negative feedback should be given in private this is to avoid embarrassment, humiliation and further demotivation. – Marino J. Dasmarinas

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