What do communication and coordination
have in common? Both involve interactions and transfer of ideas/messages. Which
when used effectively could result in the growth of an organization.
For example, if the top level management
of an organization wants to grow bigger. It should always communicate its
message of growth to every level of their organization. To ensure that the
communication has an effective result; the sender of the message (In this
scenario the top management) should never fail to coordinate with each levels
of management if the message was properly understood by those who received it.
When there is successful communication and
coordination of organizational objectives. It follows that there would also be
harmony and growth in the organization. But there are also instances that
failure of communication occurs and this is caused by failure of coordination.
But how could we avoid failure of communication? Whenever we send a message we
should never fail to coordinate if the message that we’ve sent was received and
properly understood.
In this era of high-tech internet/intranet
communication there’s still failure of communication every once in a while. And
this failure is not in anyway caused by not being able to successfully send the
message. This is rather caused by failure to coordinate if the message has been
successfully received and understood by the intended receiver.
It’s a must therefore for organization/s
who desires growth to see to it that there’s always an effective process of
communication and coordination. Otherwise there would be failure of growth and
harmony in the organization. – Marino J. Dasmarinas
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