After nine days
we now have a new president in waiting in the name of Mr. Rodrigo Duterte. Why
was he very successful in communicating his message of change, discipline and
honest governance to the Filipino electorate?
Duterte employed simple and ordinary language, language which can easily be understood by the
ordinary folks as well as the educated. He communicated himself with authority
and conviction and as someone who understands the plight of everyone.
He also presented himself as himself, in other
words what you see is what you get. He presented himself as an iron fisted
candidate who will not hesitate to combat, criminality and the menace of
illegal drugs. This has been the identity of president elect Duterte even when
he was still a mayor for many years in the city of Davao.
By presenting
himself as a simple man, by using simple language, by not hiding beneath an
identity that was not himself and by presenting himself as a strong leader. He
connected with the Filipino people and he effortlessly communicated his message
of change and discipline. Thus, Duterte was elected as the next president.
What can
leaders and managers learn from president elect Rodrigo Duterte’s communication
style?
1 1. Use simple language when
communicating with your subordinates.
2 2. Be yourself and be sincere don’t
pretend whom you’re not.
3 3. Be simple in your appearance so that
your subordinates can identify themselves with you.
4. Communicate with authority and
conviction. – Marino J. Dasmarinas