Oct 22, 2013

The importance of Organizational Mission statement

Does your organization have a mission statement?

Mission statement is a very important component to an organization’s existence because it clearly defines the fundamental purpose of the organization. This purpose of existence will be the uniting factor for the organization towards the achievement of their organizational goals. For example,  The Mission Statement of a car manufacturing company is: To manufacture affordable and durable cars for the common people.   

Every organization must have a mission statement for its existence for the reason that this statement serves as its guiding light. Every organization must see to it that it creates its own unique Mission Statement that will serve as its organizational identity. 

Without Mission there’s no defining reason for the employees to rally behind except to earn their salaries. And this kind of situation is a threat to the fundamental existence of an organization.

However, if every organization would create a Mission statement it will ensure direction and relevant existence for the organization. It clearly defines also the identity of the organization and it creates an awareness upon the minds of its workforce that they should also help their organization achieve its mission. - Marino J. Dasmarinas 

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