Organizational life nowadays is always dynamic
and seldom static this is brought about by the technological advances that we
have now. Say, for example the advent of internet technology which hastened
decision making and selling of goods/products.
Organization executives can now decide
faster because they now have at their fingertips information that will guide
them on what decision/s to take to maximize an organization’s profitability.
With the availability of information; organization now can easily shift their paradigm
based on what the business environment dictates.
In the arena of marketing for example,
twenty years ago we never heard of online marketing or internet marketing. But
now its different online marketing is everywhere; therefore a shift in paradigm
is needed as far as marketing of goods are concerned. As a result of this a big
chunk of an organization’s budget for advertising is now allocated to online
marketing for this is where majority of goods are sold now.
Therefore if we want our organization to
survive we must have a shift in paradigm in allocating an organization’s advertising
budget. From overly concentrating on print and media advertising the
organization now trains its eye on online advertising for this is where clients
are situated.
In like manner effective managers must
know how to shift their paradigm as far as how they relate with their subordinates.
They now must be aware of what is the new trend in social media and they must
connect with their subordinates through social media. Such as Facebook, Twitter,
Instagram and other available social media vehicles by doing so they create a
tie that will bind them with their subordinates.
What if the boss or manager has a Jurassic
mindset and he/she prefers to stay away from social media? Sooner or later
he/she will be left out in the cold and will not be able to effectively connect
with their subordinates for the reason that they refuse to shift their
Paradigms.
Have you already shifted your Paradigm on
how you connect with your subordinates? - Marino J. Dasmarinas
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